I subscribe to Boston.com’s BostonUpdate twitter feed over RSS because although some people feel like it isn’t a good twitter feed, its a better RSS feed than what they supply. (Some of the feeds seem autogenerated and are too noisy, the rest are too special purpose and have few updates if not ignored entirely.)
Yesterday I found tweet: Ooops, we ought to update our SEO title on the Political Intelligence blog. Calling the title the “SEO title” makes me think that the person who sent this knows very little about the web or how web pages work, about blogs or the Movable Type system used for the Political Intellegance. What they are calling “SEO title” is normally just called the title, or maybe “the page’s title” or something like that. Anything that needs a short description of a web page will likely take it from the web page’s title. Its used on the window title bar in most browsers; If you bookmark the page, the title is used; When a search engine displays its results most will show the pages title (which still isn’t what I’d call SEO at this point.) I’d hope that BostonUpdate would have noticed these things before while using the web and made some connection between their content and how it is used. Its because the page’s title has such importance that search engines may tend to put some importance on the words title which gives it some effect on the pages ranking.
As a reader I shouldn’t even care what a site is doing for Search Engine Optimization. (except to the extent that I want their pages described well so the appriate content show up high enough on search results.) I really shouldn’t know or care what they are doing for SEO. Google’s Search Engine Optmization Starter Guide seems to agree with me: “Even though this guide’s title contains the words ‘search engine’, we’d like to say that you should
base your optimization decisions first and foremost on what’s best for the visitors of your site.” If they think of the title as the “SEO title” it just shows that they are trying to game the system; And game a system that they don’t fully understand.
When a person is working in some sort of creative work, it seems to me that they don’t only need to have skills in isolation, but they also need to understand the media that they are working in. I writer needs to work differently depending on whether they are making a novel, a coffee table book, or a comic book. A photographer and a cinematographer have different concerns, especially about movement. Thinking of the title as just “some SEO thing” and not understanding what a <title> tag on a page does implies that the person who wrote that tweet has never recognized a connection between what they wrote on the web and what happens if they bookmark a page they wrote, never recognized a connection between the content they are working with and what is in the title bar of their browser. To be effective producing content in a media someone should see what sort of effects their actions have in that medium. This comment doesn’t give me a very good feeling of the understanding of the media they are working in.