I just read Top 10 Lies Newspaper Execs are Telling Themselves and it seems to start off as “What is the opposite of what the Boston Globe is doing”. The tips are: “We can manage this disruption from within an integrated organization” where more of Boston.com reports to Boston Globe management than three years ago. “Print advertising reps can sell online ads too” and the Boston.com sales teams were merged with the print sales teams about four years ago. “We can re-create scarcity by putting up pay walls”, we’ll see how that goes.
Judy Sims is an online media professional, so she may have a particular point of view. I guess over time we’ll see which direction works.