In Online Readership on the Rise, But Not for Everyone, and wonders what it means for the breadth of Boston area media. Luckily, I don’t think it is nearly as much as they suppose. The survey period starts during the month where the Red Sox won the World Series, causing record traffic for the site, ends a year out from there, and essentially complains that Boston.com can’t keep that pace. I wonder which scenario the Bostonist would have preferred, having the Red Sox not win the World Series and having the Nielson ratings show steady growth for Boston.com, or having them lose and Boston.com showing a 1% drop.
You can find New York Times Digital traffic statistics on their web site. It breaks out nytimes.com, boston.com, and about.com separately. The “unique visitors” is a bit hard to judge, because half way through 2005 the switched from reporting unique visitors from the Boston DMA to unique visitors nationally. The figure for page views correlates fairly well to visitors on either side of the switch, and it shows the large rise in traffic around the fall of 2004, and even if you ignore that spike some fairly steady growth.
I know that some people are going to fault me for the my slight of hand with the figures here. I wish I had the “national unique visitors” figure from somewhere mid-2004 to the present. Its the best I’ve got though. It seems to me that the page views figure pretty much needs to be the number of visitors times the average number of visits times the average number of page views. So unless the Boston or the national visitors vary greatly in the length of the visit or the number of visits a month, the page views figure is the best I’m going to do.